When it comes to creating awareness brochures, there are a few things you should always keep in mind. By following these simple tips, you can create an informative and eye-catching brochure that will help get your message across to potential customers or supporters.
1. Keep it brief and to the point
When creating a brochure, you want to make sure that your message is clear and easy to understand. This means keeping your text concise and avoiding overcrowding the page with too much information.
2. Use images and graphics to break up the text
Images and graphics can be a great way to break up the text and help convey your message. They can also help to capture the reader’s attention and make the brochure more visually appealing.
3. Use a simple, easy-to-read font
When selecting a font for your brochure, you want to choose something that is easy to read and will not cause fatigue for the reader. A simple, Sans Serif font is usually best for this purpose.
4. Use colors to add interest
Colors can be used to add interest and visual appeal to your brochure. However, you should avoid using too many colors or making the design too busy, as this can be distracting and difficult to read.
5. Make sure the layout is easy to follow
The layout of your brochure should be easy to follow and navigate. This means using a logical organization for your text and placing images and graphics in appropriate locations.
6. Use headings and subheadings to break up the content
Headings and subheadings can be a great way to organize and summarize your content, making it easier for the reader to follow. By using clear and concise headings, you can help the reader to quickly understand the main points of your brochure.
7. Use bullets or lists to highlight important points
Lists can be a great way to highlight important points and make information easy to scan. They can also help to break up the text and make the brochure more visually appealing.
8. Make sure the brochure is printer-friendly
When creating your brochure, you want to make sure that it will print correctly. This means using a simple layout with easy-to-read text and avoiding complex designs or graphics.
9. Proofread the brochure before printing
It is important to proofread your brochure before printing, as this will help to ensure that there are no errors or typos. By proofreading the brochure, you can also catch any awkward phrasing or incorrect information.
10. Use a professional design template
If you are not confident in your design skills, it is best to use a professionally designed template. This will help to ensure that your brochure looks polished and professional.
11. Use a QR code to direct readers to more information
A QR code can be a great way to direct readers to more information about your cause or organization. By including a QR code on your brochure, you can provide easy access to more detailed information for the reader.
12. Make use of social media icons
Social media icons can be a great way to promote your social media profiles and encourage readers to connect with you online. By including social media icons on your brochure, you can make it easy for readers to find out more about your organization.
13. Include a contact form or email address
If you want readers to be able to contact you, you can include a contact form or email address on your brochure. This will make it easy for readers to get in touch with you if they have any questions or want more information.
14. Use a QR code to direct readers to a video
If you have a promotional video, you can use a QR code to direct readers to it. This will allow readers to quickly and easily watch the video, without having to search for it online.
15. Use a QR code to direct readers to your website
If you have a website, you can use a QR code to direct readers to it. This will make it easy for readers to access your website and learn more about your organization.
16. Use a QR code to direct readers to a donation page
If you want readers to be able to donate money to your cause, you can use a QR code to direct them to your donation page. This will make it easy for them to donate quickly and easily, without having to search for the donation page online.
One great way to make awareness brochures is to use Venngage—a free infographic maker that offers a wide range of brochure designs for all businesses out there. Here are some brochure examples from their website!
Final thoughts
Creating a well-designed brochure can be a great way to promote your cause or organization. By following these tips, you can create a brochure that is attractive and easy to read.
