You’ve had a great idea for a product. After going through the various processes necessary and having a working prototype, you are now entering the final phase of production. When it comes to successfully designing a product there are tons of different aspects and considerations that you need to pay attention to. To help you navigate this, we have put together a list of 6 important things that you need to consider when designing a product. Let’s take a closer look.
1. Choose Your Aesthetic
The aesthetics of your product is one of the most important parts of the design process. It is the first thing potential customers see and it needs to communicate all sorts of things about your brand and product at just a glance. People pay attention to the aesthetic of a product even when they don’t mean to. It could mean the difference between someone picking up your product to read more about it, or their eye simply glazing past it as it is attracted to something else.
Product specifications are important as people look at them and judge a product based on the way it feels, the way it makes them feel, how to use it and if it performs its intended purpose well. All of this decides whether someone will use a product and reuse it in the future. It is always a great idea to come up with a concept and then approach a professional, to ensure that you have a high-quality-looking design at the end.
Likewise, if you are offering a digital product, you should make use of digital product design services so that your product will look clean and worth the expense. Try your best to stay up to date with industry trends when it comes to design but make it uniquely yours.
When you pay attention to stuff like this, you are better equipped to understand what customers want their products to look like. Pay attention to what sort of products have sold best in the past and determine what it was about that product’s branding and design that made it so appealing. Remember that it needs to function as well as it looks good.
Your packaging is just as important as your product’s aesthetic. Making your packaging an “experience” should be a priority. Design it in such a way that people want to open it and that they enjoy it. Are you communicating luxury, or utility with your packaging? If there is any assembly needed to complete your product, you’ll need to include clear instructions.
3. The Materials
When you think of product design one of the more immediate things to come to mind is the material it is made of. When choosing a material, it is important that you take great care to consider where the product will live, how long it should be expected to last, as well as does it suit the intended use of the product.
You need to pay close attention to the various components that make up your finished products, especially since if things are not up to spec, it could affect the life expectancy of your product. This can cause it to fail its use. Make sure that you use materials that are compatible with one another as well as your product itself. Furthermore, if you have an electronic product, you need to ensure that the electronics are well sealed and that they protect the electrical components inside.
4. The Ergonomics
Ergonomics is one of those words you might hear thrown around quite a lot, but what it really means is that you need to consider function. As we mentioned earlier, your products need to look good, but they also need to function in the intended manner. People are quick to jump at a new product because it looks good and suits their aesthetic. However, they are just as likely to forget about all of that if the product does not perform.
Depending on the type of product, it needs to be comfortable and feel quite natural to use. Your product should offer an enjoyable experience from start to finish. If comfort comes at the cost of some of your aesthetic appeal, it’s better to have an easy-to-use, ergonomic product that is a little less perfect looking than you’d like, rather than something that looks Instagram-worthy, but is horrible to use.
5. A Question Of Sustainability
Before getting to the final step of product design you’ll need to source materials. These need to be relatively easy to find, they need to be in good supply and they need to be sustainably sourced. You do not want to get stuck with a product design that is really successful, but not sustainable.
Many businesses have found themselves in awkward situations as the components of their top products become increasingly more expensive and harder to find. This drives the price of your product production up, meaning that you have to raise the price of your product or suffer huge financial losses.
Pay attention to environmentally friendly materials. If you do not use ethically sourced materials, you could run the risk of your product being condemned by your clients, or even banned outright. Make sure that you choose a supplier that meets your needs and these requirements simultaneously. Also be sure to try and find materials that have easy alternatives, just in case.
We have finally reached that point in the product design process. You’d think that anything you can think up can easily be created by a machine, but that isn’t actually true. Complex product design can lead to all sorts of additional costs.
For example, CNC machines cannot cut certain shapes with the utmost accuracy and if you have complicated molds there could be a lot of excesses, as well as a high chance of the mold being unsuccessful. If you want to avoid this, make sure that your product packaging is simple and sleek. Keeping things simple produces a cleaner and more attractive-looking end-product.
Designing a product is a really fun and creative process. However, there is also a fair amount of research that goes into it. We hope that this has made it easier for you to navigate the process.