Animated Explainer Video: Bringing Your Ideas To Life

Animated Explainer Video: Bringing Your Ideas To Life

Animated explainer videos are one of the most efficient ways to get your product or service in front of your customers, but they’re also one of the most challenging to produce. That’s why so many businesses turn to an Animated Explainer Video Agency to work with them from start to finish. This guide will walk you through how you can find the best possible fit for your project and how that agency can ensure its success.

What Is An Explainer Video?

An explainer video is a short, animated video that tells the story of your brand or product in a simple, engaging way. Think of it as a mini-movie that explains what you do, why you do it, and how it benefits your customers or clients. You can use an explainer video to make an emotional connection with potential customers by telling them a compelling story about what sets you apart from the competition. 

What Should I Keep In Mind When Choosing An Animation Studio?

There are lots of factors that go into choosing which animation studio would be best for your project including pricing structure, deadline requirements, quality level expectations, etc. You’ll want to look at different portfolios and references so you know who will be able to produce the type of result you’re looking for on time and within budget constraints.

Making Explainer Videos: The Process

The first step is to come up with a great idea. Once you have that, it’s time to start writing a script. The next step is to storyboard the video so you can visualize what it will look like. Then it’s time to start animating! 

After the animation is complete, you’ll need to add voiceover and music to bring your video to life. Finally, it’s time to export your video and share it with the world!  Animations are becoming more and more popular for marketing as they offer engaging visuals without being too flashy or distracting. 

Are Animations Better Than Just A Regular Explainer Video?

Well, there’s no right answer because people learn in different ways. Some people prefer looking at illustrations while others want to hear someone talk about the product or service. It depends on what makes you feel more comfortable while learning something new. 

However, animations do tend to stand out more when it comes to grabbing attention because they’re usually bright and colorful rather than black and white. They also tend to be shorter which may make them seem less intimidating when compared to a long presentation from someone talking at length about their product or service.

Interactive Or Non-Interactive Explainers

There’s something special about animated explainer videos. They can take complex topics and break them down into easy-to-understand bite-sized pieces. Not to mention, they’re incredibly engaging and entertaining. It’s hard not to get sucked in by their bright colors and fun animations. 

But what if you don’t need an interactive video? In that case, you might want to consider a non-interactive one. The benefits of a non-interactive video are that it is cheaper than its interactive counterpart because it doesn’t require a programming team. However, this type of video won’t provide your audience with any opportunities for engagement or feedback. In other words, all they can do is watch and listen.

Short Vs. Long Form Explainer Videos

You’ve probably seen a short explainer video before, they’re typically under two minutes and focus on one key message. These videos are great for social media or your website’s home page. Long-form explainer videos are usually between two and five minutes long and dive deeper into your company or product. 

These are great for trade shows or more in-depth sales presentations. No matter which type of explainer video you choose, the important thing is that it grabs attention and drives results. The best-animated explainer videos tell a story that resonates with viewers.

3 Types Of Scripts For Your Explainer Video

Your explainer video is only as good as its script. That’s why it’s important to spend some time crafting a great one. Here are three types of scripts that can help you create an engaging and effective explainer video 

  1. The Problem-Solution Script: The problem-solution script begins by identifying the problem your product solves. You then provide the solution, which is usually in the form of your product or service. 
  2. The How-To Script: A how-to script tells your audience what they need to do to solve their problem or achieve their goal. It may also be called an instruction manual. As with any instructional text, this type of script should be detailed enough for someone unfamiliar with the process to follow without assistance. 
  3. The Combination Script: If you want to tell your audience about both a problem and a solution, then use this type of script. It’s like a hybrid between the other two formats. While this script won’t work if your target audience doesn’t have a specific problem, it can still work well if you’re targeting people who have various problems.

What Are Voice Overs, After Effects, Background Music, And Sound FX?

Voiceovers, after-effects, background music, and sound FX are all important elements of an animated explainer video. Voice Overs can help bring your video to life, while after-effects can add an extra layer of excitement. Background music can help set the tone for your video, while sound FX can help add realism. 

A great example is a company called The Laundry Station which created a video about its clothing care service. They used voice-over, after-effects, background music, and sound FX to create a truly interactive experience.

Common Types Of Animations Used In Explainer Videos

One of the most common types of animations used in explainer videos is whiteboard animation. This style is effective in conveying complex information simply and engagingly. Other popular styles include 2D animation, 3D animation, and stop motion. No matter what type of animation you choose, it’s important to make sure that it aligns with your brand and message.


An animation is a powerful tool that can bring your ideas to life and help you explain complex concepts in a simple, engaging way. If you’re thinking about creating an animated explainer video for your business, consider working with a professional agency.

Animated Explainer Video Agency will have a team of experienced animators who can bring your vision to life, and they’ll also be able to help you with the script, storyboarding, and voiceover. The result will be an engaging, informative video that will help you boost your business.

About Author

Dana Cull

Dana is a digital content creator with a self-confessed obsession with writing. She is also an avid reader and loves to spend her leisure hours watching documentary films from different directors across the world.